Responsible for building and activating a social media presence that authentically represents the agent, the entrepreneurial culture, and the motivational spirit that is World Financial Group. This role focuses on amplifying the agent experience through tailored storytelling celebrating achievements, fostering community, and energizing the entrepreneurial spirit that fuels the business.
Job responsibilities include developing and executing a business-specific social media strategy centered on agents as the "product", creating compelling content cross platforms (ie. Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership. Partner with World Financial Group Marketing, Field Enablement, Transamerica Corporate Affairs and other teams to ensure messaging consistency and where needed alignment with corporate branding. Oversee influencer and ambassador programs, cultivating authentic agent voices and champions. Monitor, moderate, and partner with community management to respond to social engagement, fostering community and mitigating reputation risks. Track and report performance metrics (engagement, reach, sentiment, recruitment, pipeline contribution) to guide optimization. Collaborate with creative services to build reusable, branded templates and toolkits for agent use. Partner with multicultural marketing leads to ensure content reflects World Financial Group's diversity and inclusivity. Support field leaders with content strategies that amplify recognition events, campaigns, and local initiatives. Coordinate with PR and content teams on integrated push/pull content that drives trust and transparency in World Financial Group. Provide training and support to agents on compliant social media use and personal brand building. Keep current on new technologies and emerging trends/opportunities.
Qualifications include a Bachelor's degree in marketing or related field, or equivalent experience. Eight years of digital communications, social media marketing or related experience is required. Experience managing campaigns or marketing projects is necessary. Proficiency using MS Office is preferred.
Transamerica offers a comprehensive benefits package designed to support both the personal and financial well-being of our employees. Compensation benefits include competitive pay, a bonus for eligible employees, a pension plan, 401k match, employee stock purchase plan, tuition reimbursement, disability insurance, medical insurance, dental insurance, vision insurance, employee discounts, career training & development opportunities, and health and work/life balance benefits including paid time off and ten paid holidays per year.
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