Job Description

Content Writer

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries. Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We're looking for a Content Writer to create engaging, accurate, and SEO-driven content for Bojoko, one of the leading comparison and affiliate platforms in the iGaming space. In this role, you will produce high-quality editorial content that informs users, supports acquisition goals, and strengthens Bojoko's authority across competitive casino and betting markets. Reporting to a Content Manager or Senior Content Manager, you will work closely with editorial and SEO teams to deliver trusted, insightful, and conversion-oriented content aligned with Bojoko's tone, editorial standards, and commercial objectives. This role is ideal for someone who combines strong writing skills, market curiosity, and a solid understanding of SEO and iGaming.

Key Responsibilities

1. Content creation

• Write original, high-quality articles following provided briefs, editorial guidelines, and brand tone.
• Adapt writing style to different topics, audiences, and market requirements.
• Produce engaging, factual, and reader-focused content while maintaining clarity and accuracy.
• Deliver content consistently and on time while meeting editorial and SEO standards.
• Conduct research on operators, games, regulations, and industry trends to ensure reliable and up-to-date information.
• Bring first-hand insight, strong research, and subject-matter expertise into content production.

2. SEO integration

• Apply SEO best practices including: Keyword placement, Internal linking, Metadata, Structured formatting
• Follow SEO briefs to optimize content for visibility, rankings, and conversions.
• Collaborate with SEO specialists and Content Managers to update and improve existing content.
• Review and refresh articles when needed to maintain relevance and performance.
• Use feedback and performance insights to continuously improve writing quality and targeting.

3. Collaboration & Feedback

• Work closely with Editors and Content Managers to refine content and integrate feedback.
• Collaborate with other writers to maintain consistency in tone, quality, and editorial standards.
• Participate in content reviews and knowledge-sharing sessions.
• Communicate proactively regarding deadlines, blockers, and content opportunities.

4. Compliance & Editorial quality

• Ensure all content complies with Bojoko's editorial standards and relevant iGaming regulations.
• Maintain accuracy and neutrality when writing about operators, casino products, or betting topics.
• Self-proofread all work before submission to minimize editing requirements.
• Stay informed about industry developments, regulatory updates, and audience expectations.

What we're looking for?

• Proven experience in content writing, journalism, or digital editorial roles.
• Knowledge of South African iGaming market is a plus
• Strong writing, editing, and research skills.
• Solid understanding of SEO fundamentals and content optimisation.
• Ability to write engaging and trustworthy content with attention to detail.
• Comfortable working with editorial briefs and remote workflows.
• Strong organisational skills and ability to meet deadlines consistently.
• Experience or strong interest in: iGaming, Online casinos, Sports betting, Affiliate content
• Experience with CMS platforms and SEO tools is a plus.
• Fluent or native-level English.

What we offer

• Work on Bojoko, a trusted and fast-growing iGaming brand with international visibility.
• Fully remote work environment with flexible collaboration across time zones.
• Join a passionate, multicultural team of SEO and content specialists.
• Ownership of your work and direct impact on content performance and growth.
• Career development opportunities within a global media company.
• Competitive compensation based on experience and expertise.

Ready to join us?

If you're passionate about writing, SEO, and creating trusted content in the iGaming space, this role is for you. Apply now and help shape the future of content at Bojoko.

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